Mesoudi, Whiten & Laland, in their 2006 paper, furthers the analogy--already present in Boyd and Richerson--between evolutionary biology and cultural evolution:
Mesoudi, A., Whiten, A., & Laland, K. N. (2006). Towards a Unified Science of Cultural Evolution. Behav Brain Sci, 29(4), 329-347; discussion 347-383.
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