Natural Rationality | decision-making in the economy of nature


'Google of the Brain': Atlas Maps Brain's Genetic Activity -- Bhattacharjee 313 (5795): 1879 -- Science

In 2002, Microsof co-founder and philanthropist Paul Allen asked a handful of neuroscientists how best he could use some of his fortune to advance their field. The researchers recommended the creation of a map of gene expression in the mouse brain, which they said would combine with knowledge gained from the Human Genome Project to illuminate how our brains work. The idea became the inaugural project of the Allen Institute for Brain Science in Seattle, Washington; $40 million and 4 years later, the map is nowfinished.