MRI shows brains respond better to name brands

MRI shows brains respond better to name brands

MRI shows brains respond better to name brands

CHICAGO -- Your brain may be determining what car you buy before you’ve even taken a test drive. A new study gauging the brain’s response to product branding has found that strong brands elicit strong activity in our brains. The findings were presented today at the annual meeting of the Radiological Society of North America (RSNA).