Ten major ideas and findings in behavioral decision research in the last 50 years

1. judgment can be modeled
2. bounded rationality
3. to understand decision making, understanding tasks is more important than understanding people
4. levels of aspiration or reference points and loss aversion
5. heuristic rules
6. adding and the importance of simple models
7. the search for confirmation
8. the evasive nature of risk perception
9. the construction of preference
10. the roles of emotions, affect, and intuition.

from:

• Hogarth, R. (2007). Behavioral Decision Making at 50: Achievements, Prospects, and Challenges. In Developments on Experimental Economics (pp. 35-58).