New Paper on Oxytocin and Generosity
In Plos One:
- Zak, P. J., Stanton, A. A., & Ahmadi, S. (2007). Oxytocin Increases Generosity in Humans. . PLoS ONE, 2(11), e1128.
In Plos One:
Visual attention mechanisms are known to select information to process based on current goals, personal relevance, and lower-level features. Here we present evidence that human visual attention also includes a high-level category-specialized system that monitors animals in an ongoing manner. Exposed to alternations between complex natural scenes and duplicates with a single change (a change-detection paradigm), subjects are substantially faster and more accurate at detecting changes in animals relative to changes in all tested categories of inanimate objects, even vehicles, which they have been trained for years to monitor for sudden life-or-death changes in trajectory. This animate monitoring bias could not be accounted for by differences in lower-level visual characteristics, how interesting the target objects were, experience, or expertise, implicating mechanisms that evolved to direct attention differentially to objects by virtue of their membership in ancestrally important categories, regardless of their current utility.
It was known since a couple of years that oxytocin (OT) increases trust (Kosfeld, et al., 2005): in the Trust game, players transfered more money once they inhale OT. Now recent research also suggest that it increases generosity. In a paper presented at the ESA (Economic Science Association, an empirically-oriented economics society) meeting, Stanton, Ahmadi, and Zak, (from the Center for Neuroeconomics studies) showed that Ultimatum players in the OT group offered more money (21% more) than in the placebo group--$4.86 (OT) vs. $4.03 (placebo). They defined generosity as "an offer that exceeds the average of the MinAccept" (p.9), i.e., the minimum acceptable offer by the "responder" in the Ultimatum. In this case, offers over $2.97 were categorized as generous. Again, OT subjects displayed more generosity: the OT group offered $1.86 (80% more) over the minimum acceptable offer, while placebo subjects offered $1.03.
Categories: altruism, behavioral economics, brain, cognition, cooperation, decision, economics, empathy, fairness, morality, neuroeconomics, neuroscience, oxytocin, reciprocity, ultimatum